/* Shared typography and motion system, October refinement. */
:root{--ticker-velocity:95;--blue:#073aff}body,button,input,textarea,select{font-family:Geist,Arial,sans-serif}h1,h2,h3,p{overflow-wrap:normal}h1{font-weight:700}h2{font-weight:650}p{font-size:16px}em{font-style:normal}.sr-only{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}.logo img,.menu-top .logo img{aspect-ratio:761/250!important;width:120px!important;height:auto!important;object-fit:contain!important;filter:brightness(0) saturate(100%) invert(20%) sepia(99%) saturate(5574%) hue-rotate(230deg) brightness(100%) contrast(111%)}.menu-top .logo img{filter:none}.site-menu .menu-content{justify-content:flex-start;padding-top:35px;min-height:0}.menu-nav a:first-child{border-top:0}.menu-nav .name{font-family:Geist,Arial,sans-serif!important;font-weight:700;line-height:1.06;letter-spacing:-.045em}.menu-nav a{padding-top:16px;padding-bottom:16px}.menu-bottom{margin-top:28px}.global-motion{border:1px solid #073aff60;background:none;color:var(--blue);border-radius:30px;font-size:11px;padding:11px 14px;cursor:pointer;letter-spacing:.02em}header,header.scrolled,.inner-page header,.inner-page header.scrolled{height:90px;transition:transform .45s var(--motion-ease),box-shadow .3s;will-change:transform}header.nav-hidden{transform:translateY(-105%)}header:focus-within{transform:none}header>.contact-link{height:44px;padding:0;display:inline-flex;align-items:center;gap:22px;margin-top:0;margin-bottom:0;line-height:1;border-bottom:1px solid currentColor}header>.contact-link>span{margin:0;display:inline-block;transition:transform .3s}header>.contact-link:hover>span{transform:translate(4px,-4px)}header>.contact-link:active>span{transform:translate(7px,-7px)}header>.menu-trigger{height:44px;line-height:1;padding:0 18px;display:none;align-items:center}.menu-enabled header>.menu-trigger{display:flex}.menu-top{height:90px!important}.hero{padding-top:45px}.hero .hero-heading{font-size:clamp(42px,6.7vw,104px);line-height:1.05;letter-spacing:-.055em;padding:0;margin:40px 0;overflow:visible}.hero-heading>span{display:block}.hero-heading .hero-first{display:flex;align-items:center;gap:30px}.hero-reel{width:clamp(150px,19vw,310px);height:clamp(90px,10vw,155px);position:relative;overflow:hidden;flex:0 0 auto;border-radius:4px;background:#ddd;display:inline-block;vertical-align:middle}.hero-reel img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .18s linear}.hero-reel img.active{opacity:1}.hero-reel img:nth-child(2){object-position:center 40%}.hero-bottom{padding-top:15px}.evolution-scene{height:185vh}.evolution-sticky{min-height:720px}.evolution-sticky .design-statement .statement-lead{font-size:clamp(22px,3.5vw,52px);letter-spacing:-.035em;line-height:1.1;margin-bottom:25px}.evolution-sticky .design-statement .growing-word{font-size:clamp(43px,6.8vw,100px);line-height:1.05;letter-spacing:-.045em}.evolution-description{margin-top:75px;max-width:860px;font-size:18px;line-height:1.65;text-align:left}.evolution-description strong{font-weight:650;display:inline-block;margin-bottom:12px}.section-head h2,.section-head p,.listing-hero,.listing-work,.listing-work .filters{color:var(--blue)}.section-head h2{font-size:clamp(38px,5.2vw,78px);max-width:850px}.section-head{align-items:flex-start;gap:35px}.section-head>p{max-width:250px;align-self:flex-end}.filters button{border-color:#073aff80;color:var(--blue);font-size:14px}.filters button.active,.filters button:hover{background:var(--blue);color:white;border-color:var(--blue)}.project-action{color:white;background:#073affb8;border-color:#fff;backdrop-filter:none}.project-action>span:first-child{font-size:12px;letter-spacing:.025em}.project:hover .project-action,.project:focus-visible .project-action{color:var(--blue);background:white}.all-projects.project-ribbon{display:block;overflow:hidden;background:var(--blue);color:white;margin:55px -5.55% -85px;padding:30px 0;border:0;width:auto}.project-ribbon:hover{background:#123fe3;color:white}.ribbon-track{display:flex;width:max-content;animation:ribbon-travel var(--ribbon-duration,36s) linear infinite;will-change:transform}.ribbon-group{display:inline-flex;align-items:center;gap:.28em;white-space:nowrap;flex:none;padding-right:.28em;font-weight:650;font-size:clamp(64px,9.6vw,150px);line-height:1.12;letter-spacing:-.055em}.ribbon-group>span{font-size:.65em;display:inline-block;margin:0 .2em}.word-band{overflow:hidden;color:var(--blue);padding:20px 0}.word-band .ribbon-group{font-size:clamp(72px,12vw,190px)}@keyframes ribbon-travel{to{transform:translateX(-50%)}}.method-section{padding-top:55px;background:var(--paper)}.method-grid{display:grid;grid-template-columns:1fr 1fr}.method-copy{padding:65px 10%;background:white;color:var(--blue)}.method-copy h2{font-size:clamp(38px,4vw,65px);line-height:1.05;letter-spacing:-.04em;margin:28px 0 35px}.method-copy>p:not(.eyebrow){font-size:18px;line-height:1.6;max-width:500px;margin-bottom:22px}.method-copy .button{margin-top:15px}.method-film{position:relative;overflow:hidden;background:var(--blue);min-height:570px;isolation:isolate}.method-film>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.65;z-index:-1}.method-film>iframe{display:block;position:absolute;inset:0;width:100%;height:100%;border:0;opacity:0;transition:opacity .5s;background:#000}.method-film.video-loaded>iframe{opacity:1}.film-play{position:absolute;top:45%;left:50%;transform:translate(-50%,-50%);border:1px solid white;background:var(--blue);color:white;border-radius:50px;padding:16px 22px;white-space:nowrap;font-size:13px;cursor:pointer}.method-film.video-loaded .film-play{display:none}.film-case{position:absolute;bottom:24px;left:24px;z-index:2;color:var(--blue);background:white;border-radius:30px;font-size:12px;padding:12px 18px}.project-preview{padding:85px 5%;background:white;color:var(--blue)}.preview-head{display:flex;justify-content:space-between;gap:35px;align-items:flex-start}.preview-head h2{font-size:clamp(38px,5vw,74px);line-height:1.04;letter-spacing:-.045em;margin:0 0 50px;max-width:700px}.preview-head .eyebrow{margin-top:10px}.preview-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:8%;align-items:center}.preview-options{display:flex;flex-direction:column}.preview-choice{display:flex;justify-content:space-between;align-items:center;text-align:left;width:100%;font-size:clamp(23px,3vw,45px);font-weight:600;letter-spacing:-.035em;padding:25px 0;color:var(--blue);background:none;border:0;border-bottom:1px solid #073aff50;cursor:pointer;transition:padding .3s,color .3s}.preview-choice:first-child{border-top:1px solid #073aff50}.preview-choice.active,.preview-choice:hover{padding-left:18px;color:white;background:var(--blue);padding-right:18px}.preview-choice>span{font-weight:400;transition:transform .3s}.preview-choice.active>span{transform:rotate(45deg)}.preview-picture{display:block;position:relative;aspect-ratio:1/1.05;overflow:hidden;background:#e8e8e5;border-radius:6px}.preview-picture>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:opacity .2s,transform .6s var(--motion-ease)}.preview-picture:hover>img{transform:scale(1.04)}.preview-picture>span{position:absolute;bottom:24px;left:24px;display:flex;gap:25px;align-items:center;padding:13px 20px;border-radius:30px;background:white;color:var(--blue);font-size:13px}.changing-type{display:inline-block;min-height:1.08em;line-height:1.06;white-space:nowrap;letter-spacing:-.04em;font-family:Geist,Arial,sans-serif;max-width:100%}.changing-type.font-1{font-family:Georgia,serif;font-weight:700;letter-spacing:-.05em}.changing-type.font-2{font-family:Geist,Arial,sans-serif;font-weight:900;letter-spacing:-.065em}.changing-type.font-3{font-family:'Courier New',monospace;font-weight:400;font-size:.86em;letter-spacing:-.075em}.changing-type.font-4{font-family:Geist,Arial,sans-serif;font-weight:200;letter-spacing:.01em}.contact-card h2{line-height:1.14}.listing-hero{padding-bottom:30px;overflow:hidden}.listing-hero h1{font-size:clamp(48px,7vw,105px)}.listing-hero .verbs-band{margin:35px -5.55% -30px}.verbs-band .ribbon-group{font-size:clamp(80px,12vw,180px);font-weight:650}.title-marquee{margin:20px -5.55% 25px;color:var(--blue);overflow:hidden}.title-marquee .ribbon-group{font-size:clamp(100px,19vw,290px);line-height:1.05;letter-spacing:-.065em;font-weight:650}.title-marquee .ribbon-group>span{font-size:.45em}.case-hero{padding-bottom:60px}.case-deck{color:var(--blue);font-size:clamp(25px,3.8vw,57px);max-width:1050px}.case-intro h2,.case-aside h2,.case-copy h3{color:var(--blue)}.case-lead p{font-size:inherit;margin-bottom:18px}.case-full.case-parallax{overflow:hidden}.case-parallax img{transform:translate3d(0,var(--photo-shift,0px),0) scale(1.08);transform-origin:center;will-change:transform}.case-opening img{object-position:center 45%}.case-full:not(.case-portrait) img{max-height:none}.case-manifesto>p:last-child{max-width:950px;font-size:24px}.case-manifesto{overflow:hidden}.case-intro h2{font-weight:650}.case-video{padding-top:50px;padding-bottom:50px}.case-next{transition:background .4s,color .4s;cursor:default}.case-next:hover,.case-next:focus-within{background:white;color:var(--blue)}.case-next>a:first-of-type{gap:25px}.case-next .next-arrow{display:inline-block;transition:transform .4s var(--motion-ease)}.case-next:hover .next-arrow,.case-next:focus-within .next-arrow{transform:translate(14px,-14px)}.case-next .back-projects{border-color:currentColor;font-size:14px}.client-review{padding:95px 8%;background:white;color:var(--blue)}.client-review blockquote{margin:35px 0;font-size:clamp(22px,2.3vw,34px);line-height:1.5;font-weight:500;letter-spacing:-.02em;max-width:1200px}.review-author{font-size:14px;font-weight:700;margin-top:35px}.case-impact{padding:90px 8%;display:grid;grid-template-columns:1fr 1.5fr;gap:8%;background:#eeefed;color:var(--blue)}.impact-intro h2{font-size:clamp(42px,4.7vw,72px);line-height:1.05;letter-spacing:-.04em}.impact-intro>p:last-child{font-size:16px;line-height:1.6;max-width:310px}.impact-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:25px}.impact-cards article{border-top:1px solid var(--blue);padding-top:25px}.impact-value{font-size:clamp(65px,8vw,120px);line-height:1.1;font-weight:700}.impact-cards h3{font-size:20px;font-weight:650;letter-spacing:-.02em}.impact-cards p{font-size:14px;line-height:1.6;color:#52609b}.services h2{font-weight:650}.results-word{font-weight:900}.services p{font-size:18px;line-height:1.6}.motion-paused *, .motion-paused *:before,.motion-paused *:after{animation-play-state:paused!important}.motion-paused .case-parallax img{transform:none}.global-motion:focus-visible,.preview-choice:focus-visible{outline:2px solid var(--blue);outline-offset:4px}
@media(max-width:800px){header,header.scrolled,.inner-page header,.inner-page header.scrolled,.menu-top{height:72px!important}.logo img,.menu-top .logo img{width:100px!important}.site-menu .menu-content{padding-top:20px}.menu-nav .name{font-size:clamp(33px,8vw,60px)}.menu-nav a{padding:18px 0}.hero{padding-top:30px}.hero .hero-heading{font-size:clamp(31px,6.9vw,58px);line-height:1.11;margin:28px 0}.hero-heading .hero-first{gap:14px;justify-content:space-between}.hero-reel{width:28vw;height:17vw;min-width:95px;min-height:65px}.evolution-scene{height:185vh}.evolution-sticky{min-height:760px;padding:45px 5%}.evolution-sticky .design-statement .statement-lead{font-size:5.8vw;line-height:1.15;margin-bottom:24px}.evolution-sticky .design-statement .growing-word{font-size:9.7vw;letter-spacing:-.045em}.evolution-description{font-size:16px;line-height:1.65;margin-top:60px;max-width:100%}.section-head{display:block}.section-head h2{font-size:clamp(37px,8vw,61px)}.section-head>p{max-width:100%;font-size:16px}.all-projects.project-ribbon{margin-bottom:-55px;padding:23px 0}.ribbon-group{font-size:14vw}.word-band .ribbon-group{font-size:21vw}.method-section{padding-top:35px}.method-grid{grid-template-columns:1fr}.method-copy{padding:45px 7%}.method-copy h2{font-size:42px}.method-copy>p:not(.eyebrow){font-size:16px}.method-film{min-height:390px;aspect-ratio:1/1}.project-preview{padding-top:55px;padding-bottom:55px}.preview-head{display:block}.preview-head h2{font-size:41px;margin:30px 0 35px}.preview-grid{grid-template-columns:1fr;gap:28px}.preview-options{display:grid;grid-template-columns:1fr 1fr;gap:0 18px}.preview-choice{font-size:18px;padding:18px 0;letter-spacing:-.03em}.preview-choice.active,.preview-choice:hover{padding-left:10px;padding-right:10px}.preview-choice:nth-child(2){border-top:1px solid #073aff50}.preview-picture{aspect-ratio:1.2/1}.project-action{background:var(--blue);color:white;border-color:white}.changing-type{font-size:inherit}.changing-type.font-3{font-size:.84em}.contact-card h2{font-size:clamp(34px,8vw,60px)}.listing-hero h1{font-size:clamp(42px,10vw,72px)}.title-marquee .ribbon-group{font-size:29vw}.case-hero{padding-bottom:40px}.case-deck{font-size:28px;line-height:1.15}.case-intro h2{font-size:clamp(33px,8vw,48px)}.case-aside h2{font-size:39px}.case-parallax img{transform:translate3d(0,var(--photo-shift,0px),0) scale(1.06)}.case-manifesto>p:last-child{font-size:21px;line-height:1.5}.case-next>a:first-of-type{font-size:10vw}.case-next:hover .next-arrow{transform:translate(6px,-6px)}.client-review{padding:60px 6%}.client-review blockquote{font-size:22px;line-height:1.55}.case-impact{padding:55px 6%;grid-template-columns:1fr;gap:35px}.impact-intro h2{font-size:45px}.impact-cards{gap:15px}.impact-value{font-size:60px}.impact-cards h3{font-size:17px}.impact-cards p{font-size:13px}.global-motion{font-size:10px}.services h2{font-size:40px}.evolution-sticky:after{background:#000b}}
@media(max-width:360px){.hero .hero-heading{font-size:29px}.hero-reel{min-width:80px}.evolution-description{font-size:15px}.preview-choice{font-size:15px}.menu-nav .name{font-size:32px}.changing-type.font-3{font-size:.75em}}
@media(prefers-reduced-motion:reduce){.ribbon-track{animation:none!important;will-change:auto}.ribbon-group:nth-child(2){display:none}.word-band .ribbon-group,.verbs-band .ribbon-group{font-size:clamp(24px,6vw,60px);flex-wrap:wrap;white-space:normal;line-height:1.4}.title-marquee .ribbon-group{font-size:clamp(45px,12vw,150px);white-space:normal}.project-ribbon .ribbon-group{font-size:clamp(25px,6vw,70px);white-space:normal}.global-motion{display:none}.case-parallax img{transform:none!important;will-change:auto}.hero-reel img{transition:none}.evolution-scene{height:auto}.evolution-sticky{height:auto;min-height:750px}.preview-picture>img,.preview-choice,.case-next,.case-next .next-arrow,header{transition:none!important}.changing-type{font-family:Geist,Arial,sans-serif!important;font-weight:650!important;letter-spacing:-.04em!important}.changing-type.font-3{font-size:inherit}.method-film>iframe{transition:none}.film-play{display:block}}
.changing-type{height:1.2em;min-height:1.2em;font-size:inherit}.changing-type.font-3{font-size:inherit;transform:scaleX(.85);transform-origin:left center;width:112%}.motion-paused .ribbon-track{animation-play-state:paused!important}.motion-paused .hero-reel img{transition:none}.case-next>a:first-of-type:focus-visible{outline:2px solid currentColor;outline-offset:10px}

.project-action>span:first-child{font-size:14px}.contact-link,.menu-trigger,.menu-close{font-size:14px}.global-motion{font-size:12px}.motion-paused .contact-card,.motion-paused .parallax-background,.motion-paused .growing-word{transform:none!important}
.marquee-group .symbol{color:white}:focus-visible{outline-color:currentColor}.menu-top .menu-close{height:44px;align-items:center}